Resource
AI Overviews visibility checklist
A practical, copyable checklist to improve AI visibility for local service businesses (US + UK).
AI Overviews Visibility Checklist (Local Services Edition)
Version: 2025-01-01
This checklist is a planning aid and does not guarantee rankings or AI citations.
Quick start
- Confirm the primary service area and top 5 services.
- Select 10-20 target queries tied to local intent.
- Capture baseline GSC impressions, clicks, and CTR for core pages.
- Identify 5 priority pages to fix first.
Technical foundations
- Verify indexation coverage in Search Console.
- Clean up canonicals, redirects, and duplicate URLs.
- Ensure robots.txt and sitemap.xml are aligned.
- Improve Core Web Vitals (LCP, INP, CLS) on money pages.
- Fix 404s and broken internal links.
Entity + intent clarity
- Define the business, services, and service area in plain language.
- Align headings and copy with buyer intent keywords.
- Add NAP consistency across the site and listings.
- Use clear service categories and location modifiers.
Page system (service/location pages)
- Build one page per core service with conversion sections.
- Build location pages for priority towns or counties.
- Include proof, FAQs, and local context on each page.
- Add a consistent CTA and quote request path.
Content support (FAQs, pricing, proof)
- Publish FAQs that answer local buying questions.
- Add pricing ranges or cost guidance where possible.
- Publish proof pages: case studies, before/after, reviews.
- Link support pages to money pages with clear anchors.
Authority signals (citations, partners, reviews)
- Audit citations and fix inconsistent listings.
- Create a review request flow and reply templates.
- Set review velocity targets by month.
- Build partnerships and local mentions.
Measurement (GSC checks + refresh loop)
- Track impressions and clicks by query and page group.
- Monitor pages in positions 8-20 for quick wins.
- Refresh or improve content monthly based on performance.
- Track conversions: calls, forms, bookings, quote requests.
Want us to apply this to your site?
We will manually review your current visibility and send a FREE audit summary with the fastest path to stronger AI visibility.
Manual audit - No obligation - 1 business day response