Process
How we do AIO
A plain-language, measurable workflow to earn visibility in Google AI results and improve organic performance without content spam.
The 7-step process
- Baseline + goals: capture current performance and define target queries.
- Crawlability + indexation: fix what blocks discovery (canonicals, redirects, duplicates).
- Entity + intent clarity: tighten what the business is, what it does, and where.
- Money pages: build or upgrade service and landing pages that match buyer intent and convert.
- Support pages: publish FAQs, checklists, cost guides, and proof pages that earn citations.
- Authority signals: earn trusted mentions (citations, partners, PR), plus review velocity for local.
- Measure + iterate: refresh pages in positions 8–20 and scale what’s working.
Tools we use
- Google Search Console.
- Google Analytics (or privacy-friendly analytics when needed).
- PageSpeed Insights and Lighthouse.
- Crawlers (Screaming Frog or equivalent).
- Rank tracking (optional).
- GBP Insights for local businesses.
- CMS and content pipeline tools for briefing and editorial checks.
What we measure
- Indexation coverage and crawl errors.
- Impressions and clicks by query and page.
- Page groups: money pages vs support pages performance.
- CTR and snippet quality.
- Core Web Vitals (LCP, INP, CLS).
- Conversions: calls, forms, bookings, quote requests.
- Local signals: review velocity, GBP actions (calls, directions).
Where AIO fits vs SEO
AIO complements SEO. It focuses on being the most citable, best-structured source for AI answers while keeping the traditional rankings and conversion path healthy.
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