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Process

How we do AIO

A plain-language, measurable workflow to earn visibility in Google AI results and improve organic performance without content spam.

The 7-step process

  1. Baseline + goals: capture current performance and define target queries.
  2. Crawlability + indexation: fix what blocks discovery (canonicals, redirects, duplicates).
  3. Entity + intent clarity: tighten what the business is, what it does, and where.
  4. Money pages: build or upgrade service and landing pages that match buyer intent and convert.
  5. Support pages: publish FAQs, checklists, cost guides, and proof pages that earn citations.
  6. Authority signals: earn trusted mentions (citations, partners, PR), plus review velocity for local.
  7. Measure + iterate: refresh pages in positions 8–20 and scale what’s working.

Tools we use

  • Google Search Console.
  • Google Analytics (or privacy-friendly analytics when needed).
  • PageSpeed Insights and Lighthouse.
  • Crawlers (Screaming Frog or equivalent).
  • Rank tracking (optional).
  • GBP Insights for local businesses.
  • CMS and content pipeline tools for briefing and editorial checks.

What we measure

  • Indexation coverage and crawl errors.
  • Impressions and clicks by query and page.
  • Page groups: money pages vs support pages performance.
  • CTR and snippet quality.
  • Core Web Vitals (LCP, INP, CLS).
  • Conversions: calls, forms, bookings, quote requests.
  • Local signals: review velocity, GBP actions (calls, directions).

Where AIO fits vs SEO

AIO complements SEO. It focuses on being the most citable, best-structured source for AI answers while keeping the traditional rankings and conversion path healthy.

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