Case study
Simple Solar Ltd — South West visibility plan
We focused on the two biggest local ranking levers for solar and renewables: expert-led content that answers buying questions, and a review + trust system that improves map and organic visibility across Devon, Cornwall, Dorset, and Somerset.
Client
- Simple Solar Ltd (solar + renewables installer in the South West, UK).
- Website: simplesolarltd.co.uk.
Baseline
- Active business with an existing Squarespace site.
- Needed stronger visibility for high-intent local terms across multiple counties.
- Needed more proof signals (reviews, case studies, expertise) to compete on page 1.
Strategy (actions)
- Defined service-area targeting: Devon, Cornwall, Dorset, Somerset.
- Built and outlined a page system: county hubs, supporting town pages, FAQs.
- Created a content plan focused on buyer intent: costs, payback, battery sizing, VAT/SEG, roof suitability, financing.
- Established an expert-led content standard: technical accuracy, clear assumptions, references, and practical recommendations.
- Implemented a review engine: request flow, reply templates, review velocity targets.
- Strengthened trust assets: case studies, before/after installs, accreditations, warranties, process clarity.
Results
- Example: Increased search impressions for county and service queries (see proof).
- Example: Improved map engagement via steady reviews and posts (see proof).
- Built to compete for first-page results with stronger expertise and proof signals.
Proof
TODO: Add /public/case-studies/simple-solar/gsc-performance.png (Search Console screenshot).
TODO: Add /public/case-studies/simple-solar/gbp-insights.png (GBP insights screenshot).
TODO: Add /public/case-studies/simple-solar/reviews.png (reviews screenshot).
What we'd do next
- Publish additional expert guides and add more local proof (photos, case studies).
- Expand town pages and tighten internal linking.
- Continue review velocity and partnerships for local links.
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