What is entity clarity?
Entity clarity means your website explains your business in a way that machines can understand and trust. That includes your name, locations, services, and proof.
The checklist
1. Business identity
- Business name matches across your site and citations.
- Clear one-line description near the top of the homepage.
- Contact details are consistent in the footer and contact page.
2. Service structure
- Each core service has its own page with a short summary.
- Related services link to one another with descriptive anchors.
- Page titles match how customers search.
3. Location signals
- Location pages include service coverage and local references.
- Address and service area are easy to find.
- Local reviews are visible on location pages.
4. Proof and authority
- Reviews, certifications, and logos are visible.
- Case studies explain outcomes in plain language.
- Team or leadership pages show expertise.
5. Structured data
- Service and FAQ schema is present.
- LocalBusiness and Organization schema are complete.
- Review schema is used where appropriate.
Why it matters
LLMs cannot guess. If your site does not state facts clearly, the model will choose a different business. Entity clarity gives AI the confidence to cite you.
Run this checklist on your top service page first, then expand to the rest of the site.
Next step
If you want a full audit, see Technical SEO & Core Web Vitals.