The problem with low-quality outreach
Spammy placements might show quick gains, but they rarely last. Worse, they can harm your brand and rankings.
A safer outreach approach
- Build a relevance-first prospect list
- Pitch topics tied to your real expertise
- Offer data, insights, or case learnings
- Track placements and impact
Align outreach with AI search visibility
Authority links reinforce the same entities you highlight on your site. That makes AI summaries more confident in your brand.
What to avoid
- Paid link farms
- Irrelevant guest posts
- Hidden link placements
The goal
A small number of high-quality placements beats a large volume of weak links. Build trust slowly and steadily.
Next step
If you want a relevance-first plan, see Authority Building.