The real goal of a revamp
A revamp should make it easier for visitors to understand your services, trust you, and take the next step. Visual changes are secondary.
The playbook
1. Start with a messaging map
List your core services and the outcomes customers want. Use that language across the site.
2. Rebuild the top service pages
Each service page should answer:
- What you do
- Who you help
- Proof you can do it
- How to get a quote
3. Remove conversion friction
- Reduce form fields
- Make CTAs visible above the fold
- Use a simple navigation path
4. Improve speed and structure
Fast pages and clear headings make both AI and humans trust the site.
5. Track lead quality
Measure form submissions, call quality, and close rates, not just traffic.
Quick win
Update the top section of your homepage with a one-line summary and a clear CTA. Most service sites bury this and lose the visitor immediately.
Next step
If you want a migration-safe rebuild, see Full Website Revamp.