Why schema matters in AI Search Optimization
Structured data gives machines explicit clues about your services, locations, and proof. AI summaries rely on these signals to reduce uncertainty.
The core schemas to implement
Organization and LocalBusiness
- Name, URL, logo
- Service area
- Contact details
- SameAs links to authoritative profiles
Service
- Service name and type
- Description written in plain language
- Area served
- Provider organization
FAQ
- Use FAQs to capture common questions
- Keep answers concise and factual
Review
- Mark up real reviews only
- Avoid fake or duplicated ratings
Common mistakes
- Using schema that does not match the visible content
- Forgetting to update schema when pages change
- Adding review markup without actual reviews
How to start
Pick your top service page. Add Service schema, a short FAQ block, and check that the content is consistent. Validate with the schema testing tools and monitor AI visibility over time.
Next step
If you want full schema coverage and validation, see Technical SEO & Core Web Vitals.