Case study
Spark & Mend - Plymouth cleaning growth build
We built a fast, mobile-first website with an instant quote and online booking, launched local business profiles, and structured the site for AI-ready visibility around Plymouth queries.
Client
- Spark & Mend (Plymouth-based residential + commercial cleaning).
- Website: sparkandmend.co.uk (placeholder).
Baseline
- New or limited digital presence for Plymouth search demand.
- No integrated quote to booking to payment funnel on the web.
- Local profiles needed (GBP, Apple, Bing) with consistent business info.
What we built (actions)
- Next.js site from scratch focused on speed, crawlability, and mobile UX.
- Custom instant quote flow.
- Online booking, online payments, and subscriptions via Stripe.
- Owner dashboard for revenue and customer metrics.
- Professional scheduled emails.
- Local listings and publicity: Google Business Profile, Apple Business, Bing Business.
- Scheduled Google posts, social/video content plan, and blog/topic plan.
- On-page and local SEO for Plymouth (service pages, internal linking, clear entities).
Results
- Example: Improved mobile performance and faster page loads (see proof).
- Example: Increased impressions for Plymouth cleaning queries (see Search Console proof).
- Built to compete for first-page results with a conversion-ready funnel.
Proof
TODO: Add /public/case-studies/spark-mend/gsc-performance.png (Search Console screenshot).
TODO: Add /public/case-studies/spark-mend/pagespeed-mobile.png (PageSpeed screenshot).
What we'd do next
- Expand town and area support pages across Devon and Cornwall.
- Add more case studies and before/after photos for trust.
- Increase review velocity and local citations.
- Keep shipping support content for service questions and costs.
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