Guide
How to use the AI Overviews visibility checklist
Apply the checklist step by step, track progress in Search Console, and turn AI visibility into qualified local demand.
Who this is for
- Local service businesses in the US and UK.
- Teams that need more visibility in AI answers and local search.
- Operators who want a clear, repeatable visibility workflow.
7-step usage flow
- Audit the baseline and define target queries.
- Fix crawlability, indexation, and canonical issues.
- Improve entity and intent clarity across key pages.
- Build or upgrade service and location pages.
- Publish support content: FAQs, pricing, proof pages.
- Strengthen authority signals with citations and reviews.
- Measure, refresh, and iterate on pages in positions 8-20.
What to measure
- GSC impressions, clicks, and CTR by query and page.
- Indexation coverage and crawl errors.
- Core Web Vitals for money pages (LCP, INP, CLS).
- Conversions: calls, bookings, quote requests.
- Local signals: review velocity and GBP actions.
Common mistakes
- Publishing content without fixing indexation and canonicals.
- Targeting too many services at once without focus.
- Ignoring reviews and local proof signals.
- Measuring only traffic instead of leads and quote requests.
Start here
If you want help applying the checklist, these are the fastest places to start.
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