Guide
SEO optimization in 2026
A practical guide to what changed with AI Overviews, what still works, and how to build citable answers without sacrificing conversion.
What changed
SEO optimisation 2026 now depends on citable answers, clearer entities, and stronger trust signals.
- More AI features mean fewer clicks from generic queries.
- Pages must be easy to cite with clear sources and structure.
- Authority signals matter more in competitive categories.
What still works
- Fast, crawlable pages with clean internal linking.
- Helpful content that answers real buyer intent.
- Proof, reviews, and reputable mentions.
- Consistent messaging across money pages and support content.
Local businesses
Local visibility still depends on service and location clarity, plus proof signals that build trust. Start with AIO for Local Services.
Checklist
Use the AI Overviews visibility checklist to prioritize fixes and track progress.
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