Why AI summaries skip most local businesses
AI summaries rely on clear entities, consistent facts, and trusted sources. If your site does not explain who you are, what you do, and where you serve, the model will pull from competitors or directories instead.
The signals that matter most
- Entity clarity: Make sure your business name, service categories, and locations are consistent across pages.
- Structured data: Use schema for services, FAQs, reviews, and local relevance.
- Credible proof: Real testimonials, certifications, and case studies help AI determine authority.
- Readable service pages: Clear headings and concise summaries are easier for models to parse.
A quick audit checklist
- Does every service page include a short summary that an AI could quote?
- Are location pages unique and specific to the area you serve?
- Are review snippets and proof points visible and structured?
- Is your navigation simple enough for crawlers to understand?
Next steps
Start with one high-value service page. Improve structure, add schema, and make the top section readable as a short answer. Then expand the pattern across your core services.
If you want a structured audit, start with Technical SEO & Core Web Vitals and we will show the exact gaps.